This promotional photograph shows a Piedmont Airlines Boeing 727. Piedmont began using the 727 in January of 1967 in Roanoke. The following year, Piedmont placed the Boeing 737 into service in Roanoke.
General Outdoor Advertising Company was located in the old St. John's Episcopal Church on the corner of Church Avenue and 2nd Street. The church is hardly visible due to the billboard display surrounding it.